Pricing

Pay for what you actually use.

Transparent. Cheap on purpose.Every plan runs on credits — one full competitor report costs 10, and the free tier is real. Upgrade only when you outgrow it.

2 months free

Explorer

For your first idea.

Free
40 credits / mo
Start free
  • 4 full reports every month, all features included
  • AI Discovery — find your real rivals
  • 50 AI chat messages every month
  • Impact & Trust on every element
  • Source-linked evidence on every report
  • Browse the whole library
  • Community support
  • Email support
Most popular

Builder

Where most founders start.

25/mo32%
€17/mo
300 credits / mo
  • 30 full reports every month
  • Everything in Explorer
  • 1,000 AI chat messages every month
  • Usage metered — see every credit
  • History saved
  • 14-day report retention
  • Top up any time you run dry
  • Cancel or switch plan any time
  • Priority email support
  • Claim 1 free credit daily (30 / mo)

Growth

For agencies and heavy users.

49/mo20%
€39/mo
1,000 credits / mo
  • 100 full reports every month
  • Everything in Builder
  • Unlimited AI chat messages
  • 28-day report retention
  • Best price per report
  • Team member seats — coming soon
  • High-priority email support
  • Claim 5 free credits daily (150 / mo)

Real free tier — no card. Credits renew every month. Every score traces to a source, or we mark it directional. Cancel anytime.

How credits work

Credits are only spent on the heavy lifting. Everything else is free.

Full report10 creditsAI Discovery2 creditsAI chatFreeBrowse libraryFree

Run dry mid-month? A €6 top-up adds 100 credits — one-time, no change to your subscription.

Pricing questions

Credits are the single currency for the heavy lifting. A full competitor report costs 10 credits and an AI Discovery search costs 2; browsing the library and chatting with Krafto about a report are free. Every plan comes with a monthly credit allowance that renews each cycle, so you always know exactly what a thing costs before you spend.

More questions? See the full FAQ.